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Saturday, August 22, 2009

4 Key SEO Considerations For Web Redesign

Marketing

A new website design is a complex procedure. Changing the face of your site that was put on the Internet for a good time in any case size. But what is harder is to ensure that the design review has no negative impact on the current classification of the site and its traffic from specific searches. Here are some common SEO you should consider any redesign of its website and make sure the site has resulted in success on the web.

Changing the architecture
Redevelopment site usually involves a complete change of platform and content management system in the background. This means that all pages of the new website URL and the new sites. For example, if a change. Php to a platform. Asp platform, all URLs ending in inches instead of Asp. Php. Furthermore, by integrating a new system of navigation of your site, change the URL of the form. The search engines treat these sites completely reorganized and new rates again. The old URL previously indexed and will not be valid.

When the old URL are totally invalid, may result in loss of traffic from search engines. However, there are some things you can do to control the situation and minimize damage.

If there is a change in the URL of the extensions such as. Asp,. Php, etc, can use the same file name of your old system with the new system and implement a 301 permanent redirect on your server to run the pages.

If the new URL is completely different from above, it is necessary to manually redirect each URL to its new counterpart. If there’s a bunch of URLs, the process is more automated.

Adding Flash
Since the robots of search engines began indexing Flash pages, became a line in the Web 2.0 world. More and more projects to redesign website using Flash elements to enhance the visual appeal of sites. However, we still have to be cautious when using Flash.

Avoid building your entire website in Flash. Even if the crawlers of search engines are able to look through the index and the Flash content is not something that could help you achieve high search rankings. Additionally, you can lose in the visitors do not have Flash installed, or your website through the access of mobile devices. Limiting the use of Flash on their website as a visual enhancer. However, do your browsing and other keywords of Flash content.

Change of Web content and tags
If your site has been optimized for search engines, you must be extremely cautious through process redesign. This is due to its content and the labels that have the potential to rewrite some SEO and could result in the loss of the existing classification.

Do not throw away his old off all content, especially if he managed to get decent site search engines and convert visitors into customers. This is also the case for the title tags. Make sure you have custom title tag instead of those generated by the system.

Kabir Bedi is a senior IT consultant LeXolution Web Services, a leader in web design that offers a variety of web services including website design, search engine optimization services and website maintenance. He works with his team of developers and provides its clients with powerful Web solutions.

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